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Hamptons Seaside Bling – Adornia Jewelry Pop-Up Sail

Submitted by on August 20, 2013 – 9:16 amOne Comment

Adornia Pop Up Sail

ADORNIA jewelry took high fashion to the high seas in Montauk with their pop-up sail aboard the SS Adornia, a vintage luxury catamaran to preview their latest collection The Palms on models clad in swimsuits by 6 Shore Road.

You know your jewelry is a hot commodity when a man on a neighboring boat jumps overboard to swim with his VISA to your pop up store on a yacht to make a purchase.  The soggy gentleman figured if he could swim while holding a cocktail in one hand he could safely swim his jewelry box back to his impressed girlfriend.

adornia  pop up sail

ADORNIA ( is the modern girl’s jeweler: old world quality with contemporary style, featuring semi-precious and precious gemstones.  Their average price point is $160 but starts at $75 and goes up to $2000.  So you might as well shop early and often.adornia pop up sail

Along with the fashion show guests were treated to a beautiful boat, great tunes spun by a DJ, and bubbly cold Chandon Brut, commuting via a tender to Hamptons hot spot Navy Beach.  The owners of the charter Heron catamaran which transformed into the SS Adornia created an unforgettable experience.

adornia 2

Becca Aronson and Moran Amir, Co-Founders of ADORNIA met at business school at Wharton.  Moran recounts, “We started the company in between the first and second year of business school.  We thought there was an appreciation for fine jewelry.  We saw women were spending exorbitant amounts of money on designer costume jewelry and we wanted to bring real quality and inspiring design to jewelry in a new way.”

Becca Aronson, Moran Amir

Becca Aronson, Moran Amir

The key is to leave the brick and mortar store behind.   Moran  explains, “We’re based online so we can pass on the value of these pieces to our customers.  We do these events all over the city and country and pop up on land and on sea.  We want to make jewelry shopping fun.”

adornia pop up sail

Moran and Becca source their materials from all over the world efficiently and ethically.  For example their turquoise pieces are made by Native American Indians in Nevada.

The only problem with a cool seaside pop-up shop in the Hamptons on a beautiful summer day… no one wants to leave.

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