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Best Hamptons Boutiques: Pachute East Pops Up in Sag Harbor

Submitted by on July 18, 2012 – 12:58 pmNo Comment

pachute interior

A new boutique Pachute East has popped up in Sag Harbor for the best of the easy breezy Hamptons style with women’s clothing, jewelry, handbags and accessories.  Pachute which means “simple” in Hebrew is for the woman who wants a unique style all her own.  With heat and humidity ruling the Hamptons summer, women need to shed the Spanx and enjoy the breathable fabrics and flowy silhouettes.

Audrey Orell, Sharone Komoroff

Audrey Orell, Sharone Komoroff

Pachute has been opened by Sharone Komoroff, owner of the two year old women’s boutique on Manhattan’s Upper East Side, along with her mother in law Audrey Orell, a long time Sag Harbor summer resident.  They share a passion for fashion with a multi-generational eye to suit women of all ages.  With a loose fitting style Sharone notes, “You don’t have to be skinny-mini to look good.”

pachute tshirts

Of the location on Main Street just up the brick stairs near the movie theater, Audrey says, “It chose us.”  The space became available to share with Robin Saidman’s Duck & Weave which features men’s shirts.  It was a his and hers match made in heaven.

pachute dress and scarf

Audrey describes their women’s line as “comfortable, cool and chic with a little bit of edge.”  The key is to keep it simple so it can carry any kind of day or occasion.  Sharone points to a Pip-Squeak Chapeau dress and comments, “I could wear it to the beach or get married in it.”  She adds, “It has to feel good,” pointing to the fabulous linen line Pas de Calais and organic cottons from Kee Edwards.

pachute handbag

Sharone also choses accessories with a distinct look like the Amy Kreiling leather handbags. They also carry Dee Dee bathing suits with the American or more revealing Italian bottom.

pachute jeans

The summer must have for Sharone is a great linen scarf and flowy top with a classic pair of  jeans.

Sharone does the buying from attending trade shows to tracking down a stylish woman on the street to source her fabulous finds.  The goal is quality at a moderate price.  Audrey says, “We’re not Bergdorf and we’re not H&M.”

You may find yourself shopping early and often.

Pachute East, 78 Main Street, Sag Harbor 631-899-4888

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